Adut Akech Was Misidentified In Her Feature For Who Magazine

Despite the fact I’m supposed to be on vacation right now, I had to stop what I was doing when I read about the audacity of some of these brands. Okay, you may be saying, “Jamé, what are you talking about?” Well, model Adut Akech recently gave an interview to Australia’s Who Magazine ahead of Melbourne Fashion Week, in which she discussed people’s views of refugees and people of color. Of course, that seems like a great opportunity to not only learn, but to be educated on politics, culture, and of course, race.

However, things went awry when the publication printed a photo, not of Akech, but of another model.

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I’ve have given some deep thoughts the past few days on how to approach this situation that isn’t sitting well with me.  For those who are not aware, last week @whomagazine (Australia) published a feature article about me. In the interview I spoke about how people view refugees and peoples attitude to colour in general. With the article they published a large photo saying it was me. But it was of another black girl. This has upset me, has made me angry, it has made me feel very disrespected and to me is unacceptable and inexcusable under any circumstances. Not only do I personally feel insulted and disrespected but I feel like my entire race has been disrespected too and it is why I feel it is important that I address this issue. Whoever did this clearly the thought that was me in that picture and that’s not okay. This  is a big deal because of what I spoke about in my interview. By this happening I feel like it defeated the purpose of what I stand for and spoke about. It goes to show that people are very ignorant and narrowminded that they think every black girl or African people looks the same. I feel as though this would’ve not happened to a white model. My aim for this post is not to bash Who Magazine -they have apologised to me directly – but I feel like I need to express publicly how I feel. This has deeply affected me and we need to start an important conversation that needs to happen. I’m sure that I’m not the first person that’s experienced this and it needs to stop. I’ve been called by the name of another models who happens to be of the same Ethnicity, I find it very ignorant, rude and disrespectful towards both of us simply because we know that this doesn’t happen with white models. I want this to be somewhat of a wake up call to people within the industry it’s not OK and you need to do better. Big publications need to make sure that they fact check things before publishing them especially when its real stories and interviews and not just some made up rumors. To those who work at shows and shoots it’s important that you don’t mix up models names. Australia you’ve a lot of work to do and you’ve got to do better and that goes to the rest of the industry

A post shared by Adut Akech Bior (@adutakech) on

Akech has since taken to Instagram to call out the mag, saying:

“Not only do I personally feel insulted and disrespected but I feel like my entire race has been disrespected too… This is a big deal because of what I spoke about in my interview. By this happening I feel like it defeated the purpose of what I stand for and spoke about. It goes to show that people are very ignorant and narrow-minded that they think every black girl or African people looks the same.”

Apparently, Who Magazine has apologized to her directly, but I still have questions, comments, and concerns. First of all, hiring Black editors has always centered around the work that I do. It makes zero sense to me that brands, teams, and agencies still have entire divisions that have no people of color, edit teams that still have nobody “of the culture” at its gates. Now, I don’t necessarily believe that ONLY Black people can create PoC-centric content, but I do believe that at the root of misidentification is subliminal racist and discriminatory practices.

Akech continued on this note, saying, “I’ve been called by the name of another models who happens to be of the same ethnicity,” she wrote. “I find it very ignorant, rude and disrespectful towards both of us simply because we know that this doesn’t happen with white models. I want this to be somewhat of a wake up call to people within the industry it’s not OK and you need to do better.”

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