Now more than ever, we must celebrate, uplift, and invest in Black-owned businesses. As a proud Black creative and entrepreneur, I’ve seen firsthand how powerful it can be to support our community through words and action. Black-owned businesses embody innovation, resilience, and excellence—qualities that deserve to be highlighted year-round, not just during Black History Month or Juneteenth.
The truth is, every dollar spent at a Black-owned business is an investment in our collective empowerment. It’s a step toward closing wealth gaps, creating generational opportunities, and supporting our community’s creatives, innovators, and visionaries who too often face systemic barriers to success.
At TheBlondeMisfit, my mission has always been to shine a light on the talent and creativity that often go overlooked. This shopping guide is just one way I’m continuing that work. Whether you’re a beauty lover, a fashionista, a home decor enthusiast, or someone who appreciates art, there’s something on this list for everyone.
This isn’t just about shopping—it’s about making intentional choices that align with our values. Supporting Black-owned businesses is a tangible way to be part of the change we want to see. And let’s be real—there’s nothing better than knowing your purchases help fuel someone else’s dream while giving you incredible products in return.
So, whether you’re treating yourself, planning your holiday shopping, or just looking for something new to love, here are 40 Black-owned businesses and brands across fashion, beauty, lifestyle, and arts that you absolutely need to know about. Let’s shop with intention, celebrate our culture, and keep the Black dollar circulating in our communities!
Fashion Black-Owned Businesses
- Hanifa
Known for its stunning designs and groundbreaking 3D runway shows, Hanifa offers luxurious pieces that celebrate curves and confidence. - Pyer Moss
This brand merges fashion with activism, creating bold designs that honor Black history and culture. - Telfar
Telfar Clemens’ “Bushwick Birkin” has become a global symbol of inclusivity and accessibility. Their functional, stylish bags are a must-have. - Christopher John Rogers
Renowned for vibrant colors and dramatic silhouettes, Christopher John Rogers’ designs radiate joy and creativity. - Cushnie
Founded by Carly Cushnie, this brand epitomizes sleek, minimalist luxury with tailored pieces that fit like a dream. - Fear of God
Jerry Lorenzo’s Fear of God combines streetwear and luxury, making it a favorite among style-conscious trendsetters. - Brandon Blackwood
Known for the iconic “End Systemic Racism” tote, Brandon Blackwood delivers bags that are both stylish and meaningful. - Re Ona
Re Ona focuses on minimalism and timelessness, offering comfortable yet sophisticated wardrobe essentials. - LaQuan Smith
LaQuan Smith’s sultry, body-hugging designs have graced celebrities like Beyoncé and Rihanna. - Fenoel
This brand combines Caribbean influences with bold tailoring, creating standout resort wear and outerwear pieces. They also recently opened a shop right here in NYC.
Beauty Black-Owned Businesses
- Pat McGrath Labs
The iconic makeup brand from “Mother of Makeup,” Pat McGrath, offers high-quality, luxury beauty products for every skin tone. - The Lip Bar
Melissa Butler’s vegan beauty line challenges industry norms with bold, affordable products. - Uoma Beauty
Sharon Chuter’s brand focuses on inclusivity, offering a wide shade range in foundations and vibrant makeup products. - Fenty Beauty
Rihanna’s Fenty Beauty revolutionized the industry by championing inclusivity and diverse shade ranges. - Juvia’s Place
Known for pigmented eyeshadow palettes inspired by African culture, Juvia’s Place brings boldness to your makeup routine. - Hyper Skin
This brand focuses on hyperpigmentation solutions, offering clean, effective skincare products. - Black Girl Sunscreen
A sunscreen made specifically for melanated skin, Black Girl Sunscreen leaves no white residue and offers full protection. - Mented Cosmetics
Mented specializes in creating nude shades for deeper skin tones, offering lipsticks, foundations, and more. - KNC Beauty
Kristen Noel Crawley’s brand offers fun, effective lip and eye masks that are as Instagrammable as they are luxurious. - Pattern Beauty
Tracee Ellis Ross’ haircare line is a love letter to curly and coily hair, offering nourishing products for every texture.
Lifestyle Black-Owned Businesses
- The Spice Suite
Angel Gregorio’s spice boutique in D.C. offers hand-blended seasonings and hosts community-focused events. - Effortless Composition
Brittanie Parnell’s modern home decor brand offers unique pieces that bring culture and style into your space. - Golde
This wellness brand specializes in superfood products like turmeric lattes and face masks for beauty from within. - LIT Brooklyn
LIT Brooklyn creates luxurious, hand-poured candles with rich scents to elevate your home. - Aya Paper Co.
A sustainable stationery brand offering eco-friendly greeting cards, planners, and gifts celebrating Black joy. - Partake Foods
This allergen-friendly snack brand offers cookies and treats for everyone, founded by Denise Woodard. - Harlem Candle Co.
Inspired by the Harlem Renaissance, this brand offers sophisticated candles that tell a story with every scent. - Bolé Road Textiles
This Brooklyn-based brand specializes in vibrant, handwoven Ethiopian textiles for your home. - Jungalow
Founded by Justina Blakeney, Jungalow is a hub for bohemian-inspired decor and plants. - Livity Yoga
This Black-owned yoga studio combines mindfulness and movement, offering classes and yoga gear.
Arts Black-Owned Businesses
- Jam + Rico
This vibrant jewelry brand blends Caribbean and Latin American influences into bold, unique designs. - Brother Vellies
Aurora James’ artisanal footwear and handbags combine traditional techniques with contemporary design. - Frolic + Sage
Sustainable, minimalist jewelry with meaningful designs that reflect individuality. - Candid Art
A lifestyle brand offering handmade, Afrocentric jewelry, art, and home decor pieces. - Sheila Bridges Design
Known for the iconic Harlem Toile, Sheila Bridges creates beautiful, culturally relevant home goods. - Yellow Owl Workshop
This artsy brand offers unique stationery, stamp sets, and wearable art with a playful twist. - Yam
Handmade in NYC, Yam creates jewelry inspired by heritage, family, and sustainability. - Black Pepper Paperie
This paper goods and home decor brand celebrates Afro-Caribbean aesthetics with bold patterns and vibrant colors. - Adorned by Chi
A whimsical brand offering anime-inspired apparel, accessories, and art that celebrate Black culture. - Jade Purple Brown
This artist and designer creates colorful, empowering prints and merchandise that celebrate individuality.
Shopping Black-owned is a meaningful way to support diverse creators and communities while treating yourself to quality, unique products. Which brands will you be supporting? Let us know in the comments, and share this guide with others who want to shop with intention!
