We love Fashion Nova, well, many of us do. The clothing brand is not only a fave to some of today’s A-list celebrities like Cardi B, but it’s also a brand that’s actually succeeding in today’s retail landscape. If you didn’t know, there’s a LOT happening in retail right about now, as brands scramble to find money to stay afloat and analyze the war on influencer marketing. Anywho, Fashion Nova seems to be winning at the game thus far. Well, now Fashion Nova has given us another reason to celebrate — the brand’s introduced a new size-inclusive denim launch.
“No two bodies (or booties) are alike, we get that,” the brand said in a press release. “You need more than basic denim & stitches. We’ve sourced the best fabrics that blend superior stretch & softness — while lifting and sculpting — to fit your true form: Super stretch, comfort stretch, super soft, rigid.”
The jeans are pretty varied, if I do say so myself — the rise varies, there are a multitude of washes, and even three different variations of however you like to wear your jeans. Of course, we don’t see a lot of brands offer a wide range of clothing that can actually fit curvy girls, which is not only annoying but extremely terrible for business. If Fashion Nova continues to lead the charge, hopefully it prompts others to do the same.
If you want to check out all that Fashion Nova has to offer, you can peek at the collection on their site.
