In addition to making headlines around the globe since its launch, the label founded by emerging designer Anifa Mvuemba was a CFDA/Vogue Fashion Fund finalist, debuted footwear and dressed Barbie all within a short period of time. For its S2022 collection, HANIFA is going back to its roots, revisiting the digital format that made it go viral back in 2020.
The Summer 2022 collection is an expression of joy, celebration, and wonder. Intense color and feminine shapes with exuberant movement take precedent. This presentation is a roaring reminder to live out loud with an emphasis on rich, provocative colors and powerful gradient designs.
“As we continue to explore new avenues of creating for women without limits, we found that the 3D virtual world gave us a lane of our own to innovate and think outside the box,” said Anifa Mvuemba, Founder and Designer of Hanifa. “Through this collection, we hope to inspire others to ‘live out loud’. It’s important to believe in yourself, love what you do, and let that passion inspire you. That – to me – is the true embodiment of the Hanifa woman.”
Known for strikingly beautiful imagery presented with tech-driven innovation as the backdrop for each look, Hanifa continues to showcase the female figure in an elevated light. The brand has been worn by the likes of Beyoncè, Gabrielle Union, Ashley Graham, Sarah Jessica Parker, and more, and is slated to debut an all-new S2022 collection with sizes ranging from XS to 3XL. The show, produced by Majors Productions, will feature models with an array of body types, ethnicities, and skin tones.
Images courtesy of Hanifa.
