Serena Williams, iconic athlete, mother, designer, and entrepreneur, presented the S by Serena Spring 2020 collection during NYFW: The Shows. I had the amazing opportunity to go for the second season in a row and wow, Serena gave us something new.
Inspired by Williams’ passion for creating authentic connections, promoting individuality and inspiring confidence, the collection encapsulates chic versatility and empowers wearers to break-the-mold.
S by Serena Did Something Different…
During the non-traditional and intimately formatted showing at Spring Studios, Williams’ held a fireside chat with Anna Wintour: Editor in Chief of Vogue; Artistic Director and Global Content Advisor of Condé Nast, providing her personal insights into the future of fashion, motherhood and the source of inspiration for this season’s collection.
The pair, who are considered trailblazers respectively, discussed inclusivity in fashion, building connection and community, and the celebration of strong women everywhere. Immediately following the inspiring conversation, models presented the new collection, which is now available for sale at SerenaWilliams.com. I love that Serena broke the mold in how a fashion presentation SHOULD be, and rather did something that was true to HER and her brand. She constantly shows women everywhere that we don’t have to just be one thing — we can be everything we want to be.
“I am constantly inspired by my travels and the people I get to meet along the way,” said Williams. “With this new collection, I want women wearing S Brand to feel like they can walk out of the door confident, sexy, and determined. Sometimes it feels rare to see faces, and shapes that reflect what we see in the mirror. It was important for me to showcase imagery specifically that makes women of all kinds feel seen and included. I’m excited for women to take this collection around the world.”
Since its inception, S by Serena has built a global community of dynamic women connected through eye-catching apparel and a fearless outlook. Inspired by Williams’ life experiences and her love for fashion, the S by Serena Spring 2020 collection features accessible, versatile pieces that amplify our inherent greatness and champion all women to unapologetically #BeSeenBeHeard through their creativity and individuality.
According to a press release, the collection takes its inspiration from places near and far. Bold color, sleek textures, and modern trends all tie together to complete the collection which includes striking separates, vegan leather power-pieces, playful color-blocking patterns, and chic grab-and-go ensembles, offering a fresh take on travel attire. Pieces are priced ranging from $64-$139. Y’all know I LOVE me affordable fashion that looks and feels lush.
Models were adorned with Serena Williams Jewelry, an ethically responsible jewelry extension of Williams’ eponymous fashion line. Serena Williams Jewelry offers beautifully crafted necklaces, bracelets, rings and earrings that transcend natural beauty and confidence. In collaboration with global diamond manufacturer K.P. Sanghvi, the collection features ethically sourced and conflict-free diamond pieces.
