As the end of the year approaches (don’t worry, I have an end of year recap coming very soon!), I figured that at least one day a week I can dedicate this space to exploring some of my favorite stories from the week. There is SO much beauty and fashion content that exists out in the world, it’s almost overwhelming for people who like to read but don’t know how to read everything that exists.
Technically, I don’t read everything, but I do read a LOT. As a fashion blogger and beauty influencer, I’m always searching for what’s new and what’s coming up in the world. So, here’s just a snippet of five stories I think you should totally check out. and don’t forget to follow the brand on Instagram and on Pinterest!
How DTC Brands Can Cut Through the Competition and Retain Customers
“Fostering customer trust and loyalty can help brands cut through the crowded market and retain customers. Ministry of Supply leverages the “usual channels” of paid search, social advertising and email campaigns, but the company believes that ultimately it comes down to the product. For M.Gemi, listening to customer feedback through the brand’s client advisory board and in-store interactions helps to keep the company engaged with its consumers.”
Remake Fashion: How Upcycling Started in the Toyko Fashion Industry
“Tokyo has easily become one of the most eclectic cities for fashion, judging from street style alone. That sense of mixing and matching to create styles that seem wholly original stems from Japanese fashion enthusiasts who mix their clothing: high-end and fast fashion, new and, in particular, vintage. Street style stars wear everything, including vintage patches and old jeans, while others, like Aiba Runa, mix head-to-toe vintage with current-season Gucci. Child Instagram star Coco Pink Princess, who has nearly 700,000 followers for her wild outfits, also mixes in plenty of vintage (her parents own the vintage shop Funktique). But it’s not just the street style stars in Tokyo who love vintage; this year, during Tokyo Fashion Week, there were even more examples of this from young designers using vintage materials to create something new.”
HOW NIKKI OGUNNAIKE WENT FROM THE FASHION CLOSET TO SHAPING CULTURE AT TOP FASHION TITLES
“My mom worked in retail when I was growing up and watching my dad getting dressed for church on Sundays was always an event. So, I just remember being surrounded by clothing. And then my sister Lola, who is 10 years older than me, moved to New York to work in newspapers and magazines. I always knew from then on that you can make a living in this industry and you could support yourself. I knew I wanted to follow in her footsteps, but in a fashionable way.”
Dear Fashion Industry, Stop Treating Plus-Size Women Like Second-Class Citizens
“It is isolating to be fat and to shop online at brands with a store in your area. They want my money, but not my fat self in their store. It makes me feel like a second-class customer.”
‘The fashion industry is pretty broken’: Startup targets recycled luxury fashion
“The fashion industry is pretty broken,” Ms Comazzetto said. “It’s responsible for 90 million tonnes of textile landfill annually. There is a real generational shift in consumers who are wanting to dress sustainably and buying pre-loved quality designer items makes the most sense.”
What did you guys read this week?
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