“Jil Sander is a brand still with great awareness and well-defined style that remains highly recognisable as one of the best representations of minimalism in fashion,” said Mario Ortelli, managing partner of luxury advisors Ortelli & Co in Business of Fashion. “And while it went through many changes over the years, it can come back in my opinion. I don’t see the brand equity as having been destructed. It faded for a while, but it was not that bad.”
Jil Sander is definitely one of my favorite brands, most notably because I love how elevated the brand looks and feels with tailored and polished structures. They have trench coats and dresses, shoe wear and tailored sets. I can decisively say that that there was not a single look from this collection that I didn’t like
