A few more days until New York Fashion week finally kicks off! It’s a busy time of year, and the first one in almost two years that I’ll be making a physical attendance. I couldn’t be more excited for what’s to come, especially when I learned that IMG was hosting a series of events.
IMG is hosting many events this year at Spring Studios for NYFW. The beauty of New York Fashion Week is not just the shows but sit-down events and even showcases that are a bit more fluid. Don’t get me wrong, nothing beats an NYFW show. However, I also like to learn something now and again!
NYFW: The Shows is produced by IMG FOCUS. and will take place Friday, September 9 – Wednesday, September 14, 2022, live at Spring Studios and virtually at NYFW.com.
IMG Shows at NYFW
According to WWD, NYFW: The Talks, IMG’s series of conversations will feature industry thought leaders on topics in fashion this season. Among the topics are “Navigating the New Phygital Age of Fashion and Art,” “Cultivating the Future for Latinx Creators,” “Mindfulness in Fashion,” “New Faces in Indonesian Fashion,” “The Long-Term Luxury of Sustainability” and “Ten Years of Costuming the New York City Ballet Fall Fashion Guide.”
I plan to attend most of these and can’t wait to see more of what’s in store! I’m always going to support actual conversations in fashion, especially when they can cater to the discussion around diversity, equity, and inclusion. As we all know, we’re still not seeing enough in the fashion industry when it comes to DEI; so when I see talks like “Future for Latinx Creators” or “Indonesian Fashion,” you’re right that I’m going to pull up!
There’s also a lot more happening in and around the city during NYFW, which feels like the fully rebounded version of itself. Attendees can pull up to the Alo Yoga Wellness Sanctuary to receive complimentary wellness treatments during fashion week to mark the debut of the official wellness partner’s Aspen Collection, the brand’s first premium line. UPS, returning to NYFW for its second season, will collaborate with Awake NY designer Angelo Baque.
For the fifth season in collaboration with IMG, The Black in Fashion Council Discovery Showrooms returns with a new line-up including Ajovang, Atelier NDigo, HARBISON, IZAYLA, Jessica Rich, Kwame Adusei, Madame Adassa, Muehleder, Sammy B and VAVVOUNE. I’m also excited because BIFC Designers, IZAYLA, Kwame Adusei, Atelier NDigo, Muehleder and Sammy B will create a capsule collection and pop-up shop in collaboration with Mailchimp, which will be available at Spring Studios and online.
Now if you think that’s cool, there’s also a lot happening in the world of NFTs (which I’m not fully understanding of, but it’s still important to learn). Afterpay, the leader in “Buy Now Pay Later” (BNPL) payments, unveiled limited edition NFTs The Keys to New York Fashion Week – which is going to give people access to limited edition NFTs from ALTU by Joseph Altuzarra, anOnlyChild, Jonathan Simkhai, Kim Shui, and The Blonds only at Keys.NYFW.com.
Each designer’s unique NFT serves as a digital collectible and also unlocks real-world product drops and exclusive experiences during NYFW: The Shows. All proceeds from the sales of the designer NFT Keys will be donated to Free Arts NYC, which is amazing to see the partnership of community service and fashion. Afterpay will also partner with Area and Kim Shui to unlock consumer access to their runway shows.
Interestingly enough, a lot of fashion brands are also offering tickets to this year’s events. You can purchase front row seats to different brands.
NYFW: The Shows is presented by Afterpay with official partners Alo Yoga, Cash App, Grand Marnier, Lovesac, Mailchimp, Keds, Perrier, TRESemmé, logistics partner UPS, innovation partner Yahoo!, and media partner E!.
Are you going to be around for NYFW? What are you most excited about?
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