Being an online personality is like having two full-time jobs: one as a regular person and the other as your “brand.” While you may love the freedom that comes with being your own boss and setting your own schedule, there are some things you can’t escape. And though it may be exciting to see yourself in print or on TV, it also means that everyone has an opinion about everything you do—and they’ll let you know about it!
You Have To Be Connected All The Time
Many online personalities are required to be on social media constantly. It’s not enough to post once or twice a day—you have to be online all the time because your followers expect it of you. If you don’t post often enough, they will unsubscribe and move on. This can be stressful, especially when you have other things in your life that need attention (like a job, family, and friends).
Although some people take breaks from social media for holidays or special events, most feel like they always have to be connected. Even if it’s just for a few minutes here and there throughout the day.
You also have to be available for your sponsors. They want to know what you’re doing and how often it’s happening. They might not constantly ask you directly, but they will check your feed every so often to see if everything is running smoothly.
If you want to make money on social media, being connected all the time is a requirement. It can be a lot of work, and it’s not always easy to keep up with everything that’s going on around you. But if you treat it like a job, which it is for most people who are successful online personalities, then it shouldn’t feel like such an obligation.
You Are Held To A Higher Standard
You might think that being an online personality is all fun and games. You can watch TV, play video games, eat junk food, and go on vacations—and your fans will still be there for you. But the truth is that it’s not all fun and games for those who become famous on the internet.
Yes, you sometimes get paid to act like a fool (though most people don’t make as much money as they think). And yes, there are perks like free meals and trips, But these perks only come after months of hard work doing what you love while ensuring all of your fans are happy.
It’s not easy being this sort of person because everything is judged against an extremely high standard—the one set by popular opinion on social media sites like Twitter or Facebook or Instagram, where people can post comments anonymously without ever having met each other face-to-face beforehand! People are always watching every step you make, and some just wait for you to mess up. 
The Content Requires A Ton Of Effort
The content requires a ton of effort when being an online personality. You have to be creative and produce a lot of content. You have to be on your social media accounts all the time. You have to be on top of trends and current events to keep your audience engaged with what you’re posting. And most importantly, you have to be aware of what people are saying about you.
You’re Constantly Agonizing Over Every Decision
- You have to make a lot of decisions.
- They’re not just any decisions, either. They’re often big ones that affect your career and/or life direction.
- You don’t know if you’re making the right decision until after it’s made, and then you might not know for months or years—if ever! For example: “Should I move to this new country? Will it be good for my career?” or “Should I start a blog? What will happen if I do?”
Your Business Is Your Life
When it comes to being an online personality, you must always be online. You have to be constantly connected and available to your audience. This means that your business is your life. It’s not just a part of it—it is your life.
You must ensure that when someone goes on social media or opens their inbox in the morning, they see something from you. If you don’t stay connected with them, then they will forget about you and stop paying attention.
You spend a lot of time making this thing work. A 40-hour work week? Oh no. You’re looking at double the amount of work you’re about to put in.
Being an online personality is challenging work!
Being an online personality is a tough job. It’s not easy to be a good one, and it takes a lot of work, effort, and time to be successful as one. It requires a lot of patience and determination as well. You have to be ready for the pressures that come with being in such high demand from your fans, coworkers, and even family members, who may sometimes expect things from you that you simply can’t deliver because of the demands on your time.
The pressure to be perfect online is real. It’s not always easy to keep up with all the demands, but it’s important to remember that you can always be yourself and share your story with others. With a little patience and a lot of kindness, we can help each other think about our posts differently—and maybe even make them better.
