As a content creator, I am CONSTANTLY asked what are the secrets to success. Usually, this comes from people who are just starting out in their career journey and are, for the most part, trying to figure out what they need to do to have a level of success that is measurable. Now, oftentimes people really are asking this question because they want to go viral and they want to be profitable. I’m not someone who looks at you sideways if you want either of those things, either; however, “success” is such a relative thing that it really take a strong understanding of your own personal goals to understand how to get there.
I’ve written about being a content creator and an entrepreneur in the past. Honestly, my life has only gotten crazier the more I take on it. Nowadays, I’m juggling multiple campaigns, a whole 9-5, a side hustle, and building out products to sell through email marketing, social media, and good ol’ fashioned word-of-mouth. Still, I’m honored when people ask me how to be “successful” because I often think I’m still figuring it out daily. However, I’m happy to say that each year I feel myself leveling up as a content creator and overall storyteller. So here are my tips on being a successful content creator.
Focus on your unique selling proposition
I know this feels like business jargon, but I love discussing USPs with people. Your unique selling proposition is essentially what differentiates you from the millions of other people who do what you do. The reality is there are a ton of people who do what you do. But only you can do what you do HOW you do it. Lean into your difference and the things that set you apart. For instance, I love to show off my bright, blonde hair. Or the fact I like to dress boldly with color. I also lean into my experience as an editor to make informed decisions in ways other than just other influencer girls. Whatever your unique point is, tap into it and show others through your content what you’re all about.
Focus on starting and not perfecting
A lot of people focus on perfection. I’m a personal victim to this, but TikTok is the prime example that perfectionism can really push you back further and further from the success you could experience. Long story short, get out of your own way. Put the work out there and worry about it later. Now, the caveat to this is that I believe you should still focus on putting out quality work, BUT that doesn’t mean you should rob yourself of putting anything out for the sake of it being perfect. Newsflash: Nothing will ever be perfect, so you might as well start and improve later.
Focus on the C-word
Consistency will make or break your brand. Focus on a day and time to put your content out there, and stick with it! It’s much easier said than done, especially when you already are struggling with content or what to post or when. I like to study when my audience is most active and follow their lead. Feel free to change up your pattern slightly until you get into a good groove, BUT know that posting consistently will be one of the only ways you can spot what’s really working and what’s not. If you’re not consistent, you’re really not maximizing the opportunity for your brand and for you as a content creator.
I repeat: Content creators are consistent!
So those are my tips for success as a content creator. What tips are you leaning into this year?
FYI, my Tom Ford coat is sold out every where but I’ve linked some dupes down below.
